Will Richards


As the Director and Founder of The Players Platform, Will Richards, has closely following in his father’s footsteps and has immersed himself in professional sports. Despite facing setbacks in his own playing career due to three ACL ruptures, he continued to thrive within professional rugby clubs. While pursuing a master’s degree in Sports Science at York St John University, Will identified opportunities to support athletes in the competitive sports industry.

With a solid foundation in the industry from working as an analyst at Opta Sports, Will also collaborated with his father, Dean, in recruitment. His playing career saw him play BUCS and National 2 rugby, providing him with a diverse skill set, in which he looks forward to leveraging this experience.

“Having firsthand experience of the challenges in finding suitable sports clubs, I’ve developed The Players Platform to bridge the gap. It provides players with the best chance to play at the highest level.” – Will Richards.

Will’s palpable passion for all sports drives his enthusiasm for helping athletes realise
their ambitions through The Players Platform.